Website stats can tell you different things, but here are just a few things that your website stats can tell you:

1. You can find out what keywords your visitors are using to search for you, your product and/or service.
2. You can find out which page or blog posts is getting the most rave and traffic.
3. You can learn what your visitors like and dislike
4. You can find out what countries your visitors are from
5. You can find out how many new visitors you have received
6. You can set goals to track sales and conversions and measure your site engagement goals against: threshold levels that you can define

Here are five website statistics’ tools.  Some of them I use for my websites and clients’ websites, and others that I’ve heard about:

Google Analytics: I used Google Analytics even before I began creating websites.  It’s easy enough for anybody to use and understand.
Google’s definition is “The enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness.  Powerful, flexible and easy-to-use features let you see and analyze your traffic data in an entirely new way.”

Woopra: When I went to WordCamp Dallas in June, I learned about Woopra.  What impressed me the most about Woopra is the ability to have everything that Google has and the ability to see “real-time” stats.   I also appreciate the clean interface
Woopra’s definition: The world’s most comprehensive, information rich, easy to use, real-time Web tracking and analysis application. We deliver the richest library of visitor statistics in the industry through our innovative desktop application. But Woopra is more than simply statistics.

AWStats: A free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages.

eLogic: Tracks and monitors the activities of your website.  Provides stat counters, basic web stats and small business web analytics services to help you stay on top of your game.

W3Counter:  Free, hosted website analytics solution foree, hosted website analytics solution for answering the key questions about your website: who’s your audience, how they find your site, and what interests them.

Just like any other part of your business, it’s important to create goals, test, track and measure your website activity so that you’ll know what’s working and what’s not.