Summer is a great time to stretch your legs and get outside for some awesome fun in the sun. (Our friends “down under” will need to wait to enjoy this for a couple months:-))
It’s also a great time to stretch your mind and enhance your business! So let’s do BOTH!!
This year, check out VAClassroom’s Summer Skill Camp 2010 – an amazing opportunity for you to build ten new skills and ultimately ten new income-building opportunities for your virtual business.
While this particular summer camp may not include the usual weenie roasts and campfire singalongs like you might be accustomed to with other summer camps, it will offer an easy and profitable way to develop the right “in-demand” skills at the right time to hit the ground running in your virtual business for the last half of 2010!
Here’s what skills you’ll be building:
* Develop the right system for creating a profitable, in-demand Facebook Page Service.
* Receive an easy-to-follow blueprint for building an effective online newsletter or ezine.
* Discover proven techniques for designing a winning WordPress Blog.
* Uncover and implement the right kind of WordPress plugins to ignite traffic and results for you and your clients.
* Learn how to leverage a freebie offer or information product to attract and win new clients.
* Discover a simple formula for crafting and delivering top-notch social media presentations to your clients and community.
* Master a proven system for seamlessly organizing your many social networking activities.
* Learn how to effectively measure your client’s Internet Marketing results and success.
* Receive an easy formula for writing articles and press releases that produce results.
* Develop a winning squeeze page or landing page that converts for you or your clients.
10 in-demand skills over 10 weeks. What could be more perfect?
VAClassroom has opened its registration doors to their “Summer Skill Camp 2010?, which will begin on July 6th. Right now they’re offering an early bird registration special.
Check out all the details here: http://tinyurl.com/26aqx44.
Do you know the “true” value of your website? It can easily take your business from blah to FANTASTIC! One of the things that you need to learn is how to use your website stats to get your site to that “FANTASTIC” stage!
Website stats can tell you different things, but here are just a few things that your website stats can tell you:
You can find out what keywords your visitors are using to search for you, your product and/or service.
You can find out which page or blog posts is getting the most rave and traffic.
You can learn what your visitors like and dislike
You can find out what countries your visitors are from
You can find out how many new visitors you have received
You can set goals to track sales and conversions and measure your site engagement goals against: threshold levels that you can define
Here are five website statistics’ tools. Some of them I use for my websites and clients’ websites, and others that I’ve heard about:
Google Analytics: I used Google Analytics even before I began creating websites. It’s easy enough for anybody to use and understand. Google’s definition is “The enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features let you see and analyze your traffic data in an entirely new way.”
Woopra: When I went to WordCamp Dallas in June, I learned about Woopra. What impressed me the most about Woopra is the ability to have everything that Google has and the ability to see “real-time” stats. I also appreciate the clean interface Woopra’s definition: The world’s most comprehensive, information rich, easy to use, real-time Web tracking and analysis application. We deliver the richest library of visitor statistics in the industry through our innovative desktop application. But Woopra is more than simply statistics.
AWStats: A free powerful and featureful tool that generates advanced web, streaming, ftp or mail server statistics, graphically. This log analyzer works as a CGI or from command line and shows you all possible information your log contains, in few graphical web pages.
eLogic: Tracks and monitors the activities of your website. Provides stat counters, basic web stats and small business web analytics services to help you stay on top of your game.
W3Counter: Free, hosted website analytics solution foree, hosted website analytics solution for answering the key questions about your website: who’s your audience, how they find your site, and what interests them.
Just like any other part of your business, it’s important to create goals, test, track and measure your website activity so that you’ll know what’s working and what’s not.
Do you know what’s one of the most important things to consider when writing press releases, articles, books, website copy, etc.? If you guessed the title, then you’re correct! Think about the last time you were at magazine stand browsing around, the titles stood out more than anything. Typically, you don’t have time to read the entire article right there. Always use “fantastic”, eye-catching, jaw dropping titles for our online and offline marketing to get more visitors, readers and feedback.
Title Nitty-Gritty
Each page’s title can be used to optimize your website, which is what everyone wants, right? Don’t think of the title as a little blurb at the top – take full advantage of it. For example, if you’re a Life Coach, your title shouldn’t just be “Jane Doe – Life Coach”. Include some of the following to further optimize your page and site:
Keywords – Use some of the keywords that you normally use on your web site on your page title also. Keywords are used to improve your rankings. Make sure that you have carefully chosen these through research. Choose your keywords carefully so that as someone would use to search the product and/or service that you offer.
Bait and Hook – What do your target market want to hear? What is going to keep them reading the entire page as well as visit other pages on your site? Numbers and bullets always seem to make it better because it breaks it down into smaller pieces. Numbers are even better because people know how much they have to read to the end.
Spotlight – A title should be one line, and use a minimum amount of words that will appeal to readers. The title should include a keyword or a keyword phrase. Use that keyword again in the first sentence of the opening paragraph to emphasize the title.
Even if you use titles on your blog posts and articles, you can still benefit from a headline on your web page. The post is just one portion of the information contained on your web page. Your blog posts’ titles should be optimized as well.
Font Size – Your headline needs to stand out from the rest of the information on the page. Use a larger, bolder font, but nothing too fancy. You want your readers to see it AND understand it.
Use Keywords – Give a brief description on what the post is about. Use that keyword your readers will know if the information will pertain to them.
Use a Link – When someone runs their mouse across the headline, they will realize that it is clickable. It can link to your home page, your site map or anywhere else on your site that may be helpful to your readers.
Titles and headlines are front and center on your page. Make them eye-catching and enticing so your visitors will stay and read more.
As many of you know, the Virtual Assistant and Online Service Provider industry is growing in leaps and bounds with many new Virtual Business Owners emerging each day. It is essential to ensure that you have equipped yourself with the right niche skills, so that you can deliver “in-demand” services to your client base in 2010.
The end of the year is a great time to consider the new skills training opportunities that will help to give your virtual business a competitive edge in the new year!
I have found VAClassroom courses to do exactly that: Provide high quality, “in-demand” training programs to sharpen your skills and boost your client and income potential for your business.
Over the last 12 months, VAClassroom has been busy producing some of the most current and innovative VA training programs on the web today, including courses on Social Media, Internet Marketing, Copywriting, Virtual Events and Blogging.
This is a great opportunity to check out these popular VAClassroom courses, as they have currently just launched a Christmas Special and this is your opportunity to take any of their training courses at a significantly reduced rate.
For the month of December, VAClassroom will be taking an additional 25% off their already reasonable programs!
Here are our four training programs that will qualify under this discount:
FANTASTIC FACEBOOK PAGES PROGRAM (regular $97)
Discover a step-by-step blueprint for creating a compelling Facebook Fanpage for you and your clients!
As you know, the business of blogs has grown and evolved significantly over the last 24 months. A quote from the WordPress.com site puts it best…
“Blogging is growing both in the US and especially internationally. Tens of thousands of new WordPress blogs are created every day – by regular bloggers, companies, large media publishers, and many others. In addition, we seeing a trend that’s potentially even bigger than blogging: Publishers are starting to use WordPress as a platform to create all kinds of sites beyond blogs – large and small company sites, online magazines, social networks, travel sites, scrapbooking sites, contact managers, startups, multimedia archives, video sites, sports sites.”
Isn’t this cool? Ten of thousands of blogs being created DAILY! Businesses are using blogging technology to create company websites, social networks, video sites, membership sites and so much more.
The sad reality is that a good portion of these blog sites won’t last more than a year as they are lacking some key success strategies for optimizing and marketing their blogs.
Well now there is a great remedy for that problem….
VAClassroom.com has recently launched a new 2-week mini-course titled, “Blog Marketing Tips, Tools & Tactics”
As I have reviewed course, I see two valuable reasons for taking this program:
1. This blog marketing mini-course will give you some advanced and current marketing and optimization skills that you can offer as a high value and “in-demand” service to a fast growing base of blog site owners.
2. Many of you may currently be using a Wordpress blogsite as your primary online business presence, which is very smart! This two-week training program will essentially provide you with a blog marketing tune-up and blueprint for your site, so that you can increase your targeted traffic, business visibility and new client leads.
This two-fold purpose will have a strong impact on both your business visibility as well as new income opportunities!
The two-week training program is scheduled to begin on August 10, 2009 and will finish up on August 24th. The program includes both self-paced and live components.
The registration doors are officially OPEN NOW and seats are going fast. They have 60 seats available for this training program.
To get all the details on this important new training program, just click on the link below:
I have to say… I was super thrilled to see the July 7th article in the popular online magazine, Entrepreneur, which highlighted the value and power of outsourcing Social Media Services to a talented Virtual Professional.
Check out this quote from the beginning of the article..
“Between blogging, tweeting, Facebooking and updating a LinkedIn profile, it’s a wonder how a business owner has any time to answer e-mails and phone calls, much less run a company. But the time invested in social networking is well spent in this age where maintaining a social media presence can be a necessary piece of a successful marketing strategy.
Trouble is, as the number of platforms grows, so does the time it takes to feed and groom each account. Not to mention the front-end investment of setting everything up.
For those caught up in a social media blitz–and those contemplating taking the plunge–why not consider outsourcing? A virtual assistant can tackle those time-consuming tasks.”
Entrepreneur.com, July 7, 2009
The opportunity for Social Marketing VAs and Specialists is overwhelming. Almost daily, VAClassroom.com is receiving new requests for Social Media VAs. In the last two days, they have received requests for as many as 10 Social Media VAs – amazing!
The timing is perfect to consider taking the Social Marketing Specialist Program (if you haven’t already).
VAClassroom is still running a $100 summer discount special for the training program for just a short time longer. Check out the link below and the coupon code to access this popular program today:
Summer is a great time to stretch your legs and get outside for some awesome fun in the sun. (Our friends “down under” will need to wait to enjoy this for a couple months:-))
