Bait and Hook ‘Em!
Do you know what’s one of the most important things to consider when writing press releases, articles, books, website copy, etc.? If you guessed the title, then you’re correct! Think about the last time you were at magazine stand browsing around, the titles stood out more than anything. Typically, you don’t have time to read the entire article right there. Always use “fantastic”, eye-catching, jaw dropping titles for our online and offline marketing to get more visitors, readers and feedback.
Each page’s title can be used to optimize your website, which is what everyone wants, right? Don’t think of the title as a little blurb at the top – take full advantage of it. For example, if you’re a Life Coach, your title shouldn’t just be “Jane Doe – Life Coach”. Include some of the following to further optimize your page and site:
- Keywords – Use some of the keywords that you normally use on your web site on your page title also. Keywords are used to improve your rankings. Make sure that you have carefully chosen these through research. Choose your keywords carefully so that as someone would use to search the product and/or service that you offer.
- Bait and Hook – What do your target market want to hear? What is going to keep them reading the entire page as well as visit other pages on your site? Numbers and bullets always seem to make it better because it breaks it down into smaller pieces. Numbers are even better because people know how much they have to read to the end.
- Spotlight – A title should be one line, and use a minimum amount of words that will appeal to readers. The title should include a keyword or a keyword phrase. Use that keyword again in the first sentence of the opening paragraph to emphasize the title.
Even if you use titles on your blog posts and articles, you can still benefit from a headline on your web page. The post is just one portion of the information contained on your web page. Your blog posts’ titles should be optimized as well.
- Font Size – Your headline needs to stand out from the rest of the information on the page. Use a larger, bolder font, but nothing too fancy. You want your readers to see it AND understand it.
- Use Keywords – Give a brief description on what the post is about. Use that keyword your readers will know if the information will pertain to them.
- Use a Link – When someone runs their mouse across the headline, they will realize that it is clickable. It can link to your home page, your site map or anywhere else on your site that may be helpful to your readers.
Titles and headlines are front and center on your page. Make them eye-catching and enticing so your visitors will stay and read more.